Organisations can spend a lot of time and money establishing a unique culture that makes them a more effective business. Creating a culture is a complex and dynamic process. When establishing the cultural environment requires more than just words, it requires rewarding behaviors that demonstrate the culture points you want to promote and build.
Working ON your business instead of just IN your business means you need a team that can run the business even when you aren’t there. Often a strong company culture is the first step.
When trying to build a “commercial profitable enterprise that works even when you are not there”, as coined by Brad Sugars, CEO & Founder of ActionCOACH Business Coaching, creating a vision that leads everything and everyone in the business is critical. This vision is central to every function and every goal, vision doesn’t change. It doesn’t vary and is not flexible.
To ensure that the vision is central to the work performed, create value points or culture points that provide a guide to working together within the organization.
Whether you have 5, 10 or 14 points of culture, make sure that you weave the concepts into every level and in every function. At ActionCOACH, the largest and most successful business coaching organization in the world, these are the 14 points of culture.
1: Commitment
2: Ownership
3: Integrity
4: Excellence
5: Communication
6: Success
7: Education
8: Teamwork
9: Balance
10: Fun
11: Systems
12: Consistency
13: Gratitude
14: Abundance
